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Home Care Market in Australia Growth, Trends, Supply, Segments, Key Players, Opportunities and Forecast 2019-2023

Press Release has been added report of “Home Care in the Australia” to its Research Database.


Home Care Market Australia 2023

Home care in Australia experienced another year of current value growth in 2018. Growth continued to be driven by categories such as laundry care and toilet care. Product innovation was an important driver of sales growth in these categories, as consumers continued to look for improved product content and better product efficacy. Brand manufacturers across home care categories continued to improve their product ranges, especially within growing categories such as liquid detergents. Furthermore, …

The Home Care in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

 Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report? 

* Get a detailed picture of the Home Care market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market’s major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.


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Major Key Points in Table of Content:

Executive Summary

Home Care Registers Another Year of Value Growth

Consumer Demand for Sustainable Home Care Products Continues To Grow

Price Discounting Hinders Value Growth in Home Care

Product Efficacy Remains A Key Factor in Consumers’ Decisions

Home Care Is Set To Experience A Marginal Constant Value Decline

Market Indicators


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Table 1 Households 2013-2018

Market Data

Table 2 Sales of Home Care by Category: Value 2013-2018

Table 3 Sales of Home Care by Category: % Value Growth 2013-2018

Table 4 NBO Company Shares of Home Care: % Value 2014-2018

Table 5 LBN Brand Shares of Home Care: % Value 2015-2018

Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 7 Distribution of Home Care by Format: % Value 2013-2018

Table 8 Distribution of Home Care by Format and Category: % Value 2018

Table 9 Forecast Sales of Home Care by Category: Value 2018-2023

Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023


Summary 1 Research Sources



Candle Air Fresheners Continues To Drive Growth in Air Care

Negative Media Continues To Be A Challenge for the Category

New Product Innovations

Competitive Landscape

Reckitt Benckiser (australia) Maintains Its Lead in Air Care

Green Brands Experience Growth in Air Care

Ingredients Set To Be the Main Factor in Consumers’ Purchasing Decisions

Category Data


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