The rise in disposable income has led to a high demand of premium and expensive beers among consumers. The segment of premium beer exhibits a steady CAGR of 7.9% over the forecast period.
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Observing the immense growth potential in the Asia-Pacific region, international players are tapping the markets in developing economies such as India and China. The increasing demand for beer from these developing nations would lead to a robust growth in the macro brewery segment.
This segment is estimated to register a CAGR of 7.6% during the forecast period. Factors such as changing lifestyles and cultures along with globalization would further boost the beer market in the region. Canned beer dominated the market in 2014, followed by bottled beer accounting to nearly 37% of the market.
The companies are adopting product launch, acquisition and partnership as key strategies to expand their market reach and gain a larger market share.
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In India, strong beer with alcohol content between 5%-8% accounts for a major share in the beer market. The market of strong beer in Asia-Pacific region is expected to garner $149.2 billion by 2020. The adoption of western culture and a significant change in the lifestyle of youth are the key factors that boost the demand for strong beer. Also, the dramatic rise in the count of female drinkers would accelerate the consumption of light beer. This trend has encouraged the companies to launch low calorie and less alcohol content beer in order to target the female segment.
Top Key Players: Anheuser-Busch InBev, Tsingtao Brewery, Heineken N.V, Beijing Yanjing Brewery, Carlsberg Group, China resources Enterprise, United Breweries Group (UB Group), Asahi Breweries Ltd., SABMiller Plc. and Kirin Holdings Co Ltd
Key findings of Asia-Pacific Beer Market:
- The Asia-Pacific beer market is rapidly growing due to increasing disposable incomes, changing lifestyles and growing young working population
- The segment for macro breweries accounts for the largest share in the beer market, registering a CAGR of 7.6% during 2015-2020
- The segment for premium beer would exhibit the fastest growth rate during the forecast period
- China accounted for the highest revenue generating region in the APAC beer market
- India is one of the most profitable markets, in terms of growth
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