“Halloween in the UK – 2018”, report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Halloween. The report analyses the market, the major players, the main trends, and consumer attitudes.
– Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%.
– Decorations increased in popularity as more people to chose to dress up their homes for Halloween.
– Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice.
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Reasons to buy
– Use our in-depth consumer insight to learn which categories within Halloween are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.
– Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and interesting product ranges in order to maximise sales potential.
– Use our in-depth analysis to understand which retailers are leading in certain Halloween product categories and why.
– Use our average spend data to understand how much consumers are prepared to pay in each Halloween category.
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Table of Contents
THE KEY FINDINGS
The Key Findings
Over half of UK consumers spent on Halloween with shopper penetration rising 4.5ppts on 2017 to reach 51.5%
Decorations increased in popularity as more people to chose to dress up their homes for Halloween
Discounters proved popular for clothing & costume accessories as value for money influenced retailer choice
Trend insight – stores
Trend insight – social media – Instagram
Trend insight – social media – Facebook
Trend insight – social media – Twitter
Trend insight – online
Halloween shopper penetration
Halloween retail penetration
Halloween leisure/going out penetration
Halloween shopper profile
Retailer ratings – grocers
Retailer ratings – non-food retailers
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